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Promotion and Marketing through Corporate Films

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When it comes to business, one has to keep up with the new techniques and trends because even seconds of loss could make you slide to a different number in the hierarchy. I won't say a corporate film is a current trend because it has been in the industry for quite some time. However, the fact is owners are now considering to invest in their branding as well. Connection with the viewer When your corporate movie shows the overall vision of how it all started, history, the face of the brand - all these parameters makes a high impact on the viewer and they connect with your brand. It makes a brand authentic and validates the services/products visually. Apart from branding, these films play an important role in breaking the stereotypes. For instance, the parle advertisements nowadays are kind of making people aware about their different products which actually we did not know they are manufactured by parle. So, they were stereotyped in a particular work and even no one cares abou

Shooting is in progress for Indira IVF – how we do it?

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About the day-schedule -  Started with a plan of action which goes wrong sometimes however we got everything on time and as per the schedule. Indira IVF, a leading health brand is currently making an awareness program about infertility and when we got to know about it, we were there with our plan of action. It was accepted with much appreciation and here we are ready with the scripts and shooting with IVF specialists. We have doctors from Lucknow, Mumbai and Delhi and it took a whole day to complete the shoot. The commercials would be presented on leading channels at different slots. Soon we have more to come so that people are aware of the program and take advantage. About our planning -  Our media planning are in such way that we do not leave any prediction untouched. If we have analysed it would work, we make it work through our research, plan of action and execution. Mr LD Sharma is an experienced individual who knows how to infuse a single thought into the minds of in

Wedding Cinematography VS Videography - What has been changed till now?

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Gone are the days when the whole family gets united and sit for hours or so to watch the whole video of one's wedding. The scenario has been changed now and it's now a get-together on WhatsApp group or any other social media platform. Let's discuss these old and new times. Creativity comes up when you want to maintain a standard in your work an this made cinematography in wedding videos a must. For instance, despite watching the seven circles as it is, it would be good to see what's happening around from different angles and cherish the moments more. The former one was good in old times however latter is not only the trend but the need. Paper Card vs e-card vs video invites credit: The Bridal Box We see three stages of inviting the guests. First one is the paper card you hand-over to the concerned person. Second is the image of the card sent to the people one cannot reach or meet physically. Then, comes the third one which is actually the replacement of pap

How can professional product photography be a lucrative idea?

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When it comes to presenting a brand/service/product online, it has to be perfect in every way because even the tiniest detail gets reviewed and compared in real time.  Focussing on small detail of online presence like- product images product description simple navigation easy to search basic categorization of products here we are going to discuss product images- What is product photography? A company needs to hire professional photographers to shoot for their product to make them look good online. The process goes on like - clicking the product images with a high-end camera and then editing them with the best software. This is a 2 step process, however, is the only platform to bring out the best quality of your product and the results are always positive. Another factor is the "trust" which builds up through the quality of your images and the content with it. The content part comes second as the image visuals are seen first and then the desc

Why product shoot is important?

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While scrolling through different e-commerce sites for shopping, you might have seen the difference in the photos, visuals and appeal of the same product. Some may look more tempting than others. This all is a magic of product photography. We would be looking on both perspectives of audience and business because some way or the other, affect is the same. 1.) Conversion rates Perfect image would be clear that have a feature to zoom and at least three photos of different angles. Nowadays, we see there are videos of models as well to showcase the product. This is another feature recently adding icing on the cake. If the product appeals to my eye, if the product image has features discussed above, I would be more willing to buy. 2.) Spend more time Let’s compare it with the offline features. When we go to the store physically, we can see the product and feel it and there would be a salesman as well emphasizing more on positive features. So, we tend to spend time and listen
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