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Showing posts from March, 2018

Promotion and Marketing through Corporate Films

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When it comes to business, one has to keep up with the new techniques and trends because even seconds of loss could make you slide to a different number in the hierarchy. I won't say a corporate film is a current trend because it has been in the industry for quite some time. However, the fact is owners are now considering to invest in their branding as well. Connection with the viewer When your corporate movie shows the overall vision of how it all started, history, the face of the brand - all these parameters makes a high impact on the viewer and they connect with your brand. It makes a brand authentic and validates the services/products visually. Apart from branding, these films play an important role in breaking the stereotypes. For instance, the parle advertisements nowadays are kind of making people aware about their different products which actually we did not know they are manufactured by parle. So, they were stereotyped in a particular work and even no one cares abou

Shooting is in progress for Indira IVF – how we do it?

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About the day-schedule -  Started with a plan of action which goes wrong sometimes however we got everything on time and as per the schedule. Indira IVF, a leading health brand is currently making an awareness program about infertility and when we got to know about it, we were there with our plan of action. It was accepted with much appreciation and here we are ready with the scripts and shooting with IVF specialists. We have doctors from Lucknow, Mumbai and Delhi and it took a whole day to complete the shoot. The commercials would be presented on leading channels at different slots. Soon we have more to come so that people are aware of the program and take advantage. About our planning -  Our media planning are in such way that we do not leave any prediction untouched. If we have analysed it would work, we make it work through our research, plan of action and execution. Mr LD Sharma is an experienced individual who knows how to infuse a single thought into the minds of in

Wedding Cinematography VS Videography - What has been changed till now?

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Gone are the days when the whole family gets united and sit for hours or so to watch the whole video of one's wedding. The scenario has been changed now and it's now a get-together on WhatsApp group or any other social media platform. Let's discuss these old and new times. Creativity comes up when you want to maintain a standard in your work an this made cinematography in wedding videos a must. For instance, despite watching the seven circles as it is, it would be good to see what's happening around from different angles and cherish the moments more. The former one was good in old times however latter is not only the trend but the need. Paper Card vs e-card vs video invites credit: The Bridal Box We see three stages of inviting the guests. First one is the paper card you hand-over to the concerned person. Second is the image of the card sent to the people one cannot reach or meet physically. Then, comes the third one which is actually the replacement of pap