Mayhigh Films

Launching a brand-new product in the market is a colossal task. Not only are you introducing this product to the world but you must also convince the audience of its importance in their lives. Media plays a vital tool in amplifying and spreading the message about its existence in the market. This is mainly because it helps marketers attain unscalable reach giving the required visibility to something that has been just incepted!!! Why is media planning crucial? The traditional way of advertising (TV, radio, outdoor, print) is passé. There are a plethora of options to choose from in today’s digital scenario that can help businesses achieve results that are closer to their goals and audience. However, it is important to avoid getting lost amid the crowd by making wise decisions. The Media plan is a road map for the promotional and communication activities of the business. The target is to reach the public, choose from options that are most consistent with the brand’s id

Modi’s “Aatma Nirbhar” Relief Package: A Call for Promotion of Local Indian Brands  Modi’s “Aatma Nirbhar” Relief Package amidst Covid-19 crisis calls for a spike in the demand for advertising of Indian brands Prime Minister Modi’s big announcement of Rs. 20 lakh crore stimulus relief package, equivalent to 10% of India’s GDP; will help to deal with the economic crisis due to Covid-19. He believes this booster shot will play an important role in the ‘ Aatma Nirbhar Bharat Abhiyan ’, which would make India self-reliant and face the post-Covid-19 repercussions. This move is a push for Indian local brands to advertise and make their products visible at a national level, to begin with, and eventually position themselves to face global competition. Finance Minister Nirmala Sitharaman detailed out Modi’s relief package and announced s Rs. 3 lakh crore collateral-free loans for businesses and infuse capital of Rs 50,000 cr in the MSMEs in an effort to help them expand

How to make an effective TV commercial? The basic purpose behind every advertisement is that the business community wants to capture the attention of a huge audience so people can get proper awareness about a particular product. This purpose can be achieved by making effective TV commercials . The following section explains the basic points to make effective TV commercials : 1. The first famous strategy for an effective commercial is known as the "Focus on the first three seconds". This strategy enables the advertisements to grab the attention of the audience as most people change the commercial when they see something boring so do something as creative in the first three seconds so the audience can enjoy it with proper awareness. 2. Make your advertisement in certain patterns , for example, it is recommended that breaking the pattern can make your advertisement more effective it means to start with something boring and end the advertisement with someth

Why do you need a corporate film for your brand? In the contemporary scenario of the digital revolution, one of the many factors that play an important role to achieve short and long term goals is the engagement of your audience through corporate films. Corporate film is considered as the "Special image film" which helps in strengthening corporate branding through the "Visual and emotional" effect. This means that your message about your business will be delivered through the respective images and emotional stories etc. Corporate films do not help to get the attention of the audience only but also they are highly appreciated by investors because they are the source that can show the procedure of your work and things you are proud of or your achievements etc; in a very effective way. Following are some points that describe why there is a need for corporate films for your brand. Corporate films help you to share what you offer to your targeted a

Online Video Contents:A modern need for Your "Brand" Online videos are modern tools for enhancing your audience’s reach to your product. They adds up trust and value to your product or service and enables your audience to easily connect with you. Online Video contents are highly important for creating Brand awareness whereas Advertising on Television or Outdoor still stands out and is unbeatable in making your product a Brand. With the best advertising strategy and appealing visual contents, a Brand can reach its maximum height. Here are a few key points under which we discuss why your brand might need good quality videos to reach new heights of success-    1.   Most consumed digital content on the internet platform     Visual content is one of the most consumed digital content on the internet platform worldwide. Brand consumers consider videos to be most convincing, easy to understand and highly appealing- which is why all organizations prefer such vid

Is TV advertising still worth it? Decoding the enigma in the digital landscape Creative TV Advertising with strategized media planning/buying combined with optimized digital marketing is what makes your product/company a “Brand”.   L .D. Sharma, Co-Founder & MD, Mayhigh Films                                                                                                                                  The world of advertising has changed drastically over a few decades. With the       proliferation of digital media, the traditional way of advertising has taken a backseat. But one medium that still stands out in this digital age is TV. The Indian television      advertising market has been growing due to consistent economic growth, significant rise in the number of multinationals/SMEs, and increasing purchasing power of the Indian middle-class. Studies show TV advertising influences nearly 90 percent of consumer’s buying decisions. TV advertising outperfo