Online Video Contents:A modern need for Your "Brand"

Online videos are modern tools for enhancing your audience’s reach to your product. They adds up trust and value to your product or service and enables your audience to easily connect with you.Online Video contents are highly important for creating Brand awareness whereas Advertising on Television or Outdoor still stands out and is unbeatable in making your product a Brand. With the best advertising strategy and appealing visual contents, a Brand can reach its maximum height. Here are a few key points under which we discuss why your brand might need good quality videos to reach new heights of success- 

  1. Most consumed digital content on the internet platform

   Visual content is one of the most consumed digital content on the internet platform worldwide. Brand consumers consider videos to be most convincing, easy to understand and highly appealing- which is why all organizations prefer such video content to showcase their brand to their target audience. This content can be used directly as a corporate film, an advertisement, product videos, explainer videos, tutorial videos or simply a short clipping for whatsapp, facebook or Instagram status. Over the years, making high quality video content for brands and advertisers has become highly crucial and can have a direct impact on your business.

  2.  Most Effective Method to reach your Target audience

   Social media apps like YouTube, facebook and Instagram claim most of its customer engagement to be due to videos -which further emphasizes the point that videos are the best means to communicate with your customers , thus making videos for social media  is   the most preferred and effective method of advertisement. Also, you can target your audience and enhance your online presence in limited budget on these platforms.

   

      3.   Videos have a high brand recall value 

      It cannot be denied that videos are much easier to follow and remember. It has proved to be the most effective way of communicating with human thoughts and one of the best way to convey a message. Videos such as Corporate films can put forth your services, your vision, mission to your targeted consumer and ensure higher demand and more profitability for business overall. 

    

    4. Videos are self-explanatory 

    Depending on how a visual content is made- it can be highly effective in putting for the objectives and goals of your organization. Diverse creative methods can be employed in promoting the brand which is bound to have a significant impact on the target audience.

     5.  Offers Customized content planning 

       YouTube claims that it has over 2 billion users login to consume the diverse content it has to offer. This is bound to increase in the future and proves the immense success of visual contents. Therefore a customized content planning needs to be done for product based on its audience. For example if your brand involves product based on beauty, fashion or restaurant then facebook and instagram will be the best platforms whereas for more technical products or information about any product/ company you should go for YouTube.

  

     6.  Represents your brand 

      Before online advertising make sure you have an eye-catchy content ready to upload as the presentation of video here tells a lot about your company or product. Videos must be of good quality with quality content & strong voice overs. It is better to hire the best advertising agency to solve this problem. Other than this, one major thing to be kept in mind is the duration of video. Research says the average duration of people watching a content on YouTube is 2-3 minutes so don’t exceed that 3 minute duration. Also, an average attention span for a video is its first 5-10 seconds, so focus on making your first few seconds very impactful.

Videos are favoured by search engines as well and with digital advertising trend rising, it is essential for every brand/company to have appealing videos to showcase on various online platforms to build brand awareness and recall value.

Ira Audichya 

Creative Director 

Mayhigh Films