Give your Brand an Identity
   Go Vocal for Local         Brand identity  is what the world sees, the outside expression of the brand.  It’s   your brand’s personality. As  Prime Minister Modi recently urged the nation to be vocal about the local  in his recent speech, the terms such as "Vocal for local " and 'Atmanirbhar Bharat'  have become trending topics across all media platforms. Mr.  L.D. Sharma , an advertising expert & Managing director of Mayhigh films  says "It's an opportune time for thousands of local brands to showcase their products and services and urge their countrymen to buy locally. As a result, it calls for an immediate need of advertising and branding to attract the attention of local buyers."  He suggested several Mantras for local brands to stand out among their competitors and build a strong brand identity-      1) Know your brand strategy   Brand  strategy is a detailed plan that shows what are your business objectives and how you will achieve it. Brand...