Is TV advertising still worth it? Decoding the enigma in the digital landscape Creative TV Advertising with strategized media planning/buying combined with optimized digital marketing is what makes your product/company a “Brand”. L .D. Sharma, Co-Founder & MD, Mayhigh Films The world of advertising has changed drastically over a few decades. With the proliferation of digital media, the traditional way of advertising has taken a backseat. But one medium that still stands out in this digital age is TV. The Indian television advertising market has been growing due to consistent economic growth, significant rise in the number of multinationals/SMEs, and increasing purchasing power of the Indian middle-class. Studies show TV advertising influences nearly 90 percent of consumer’s buying decisions. TV advertising outperfo
