TV Advertising- A catalyst to your business growth
Importance of TV Advertising and how to
make the most out of it.
If you are in a market and want
to buy something; your choice of product is highly influenced by number of factors. One major factor
affecting your decisions is ‘TV advertisements’.
It is estimated that about 90% of the consumer decisions are
highly influenced by the advertisements on media as an attractive advertisement
on TV gathers huge audience, influence their mind, and builds trust among the
viewers. A few benefits of TV advertisement can be sum up as follows:
A. Television has become a major part of everyone
has life so the benefit is that huge audience can be easily attracted through
the TV advertisements.
B. New products need a proper promotion or
advertisement so salient features of your product can be easily explained to
huge audience through creative means.
C. Advertisement is a key to stand out in
the marketplace among your competitors.
D. Diversification of your business can be
achieved by creative and affordable TV advertisements.
E.
TV commercials increase the trust of
folks in your products.
TV advertising plays a crucial role in establishing your
product as a brand and without a proper advertising plan, advertising is mere a
waste of money. Advertising affects the brand value and product’s identity in
the market which can be enhanced with effective planning and thorough market
analysis -
Effective planning:
To make the budget more
affordable for advertising, there are certain steps suggested by the experts
even before planning, for example, one famous concept is pre-plan your audience.
Planning of your targeted
audience depends on your product, its buyer and also on the influence.
Advertise your product in a way that your product catches the eyeballs of buyer
as well as its influence.
Other important factors deciding
your audience include geography, timing, gender, age group and season depending
on the kind of product.
This effective planning is only
possible when a person makes the required research in the marketplace to
understand the particular trends.
Careful Market analysis and
Research:
A proper observation of economic
condition and business trends followed by a thorough analysis of your product,
its competitors, distribution location and your target audience gives an idea
about its marketing strategy.
Keep the track of your competitor’s marketing strategy and
try to build up a better one. Keep the cost of your product a little less than
your competitors to influence more audience to buy your product.
Hiring a good advertising agency
can be a one stop solution to your effective planning and market research.
2. Hiring a good advertising agency
Third parties or certain agencies
can also help you with your planning and advertising strategy. Focus on the
pros and cons of the agencies before hiring any agency.
Pros of hiring Agency;
A. Agencies have experts with experience of many
years so these experienced people would be able to make your advertisement and
advertising a master piece.
B. Fresh and creative ideas can be easily gathered
by hiring these companies.
C. Saves your much needed time so that you can
focus on other matters of the business.
D. They have less rates of channels compared to the
rates given to you by channels as they buy media in bulk.
E. They have experts who can negotiate and
strategist in better way.
F. An agency’s sole duty is to work for you which
relieves you with unnecessary stress.
Cons of hiring Agency;
A. As
marketing agencies are also a type of business, they may seem a bit costly
because of their professional expertise but if you compare with the direct
deal, then you will realize the amazing advantage in hiring the agency.
B. Fraud
is one concern if you go third party but you must make sure you have chosen the
right agency for your work.
Hire an
advertising agency by keeping in mind that-
A. Agency knows the needs of targeted audience as
well as there is proper know how of business.
B. It Maintains transparency in deals and records.
C. Agency have a team of experts looking after your
advertising strategies
D.
Talks about ROI generation through advertising
E.
It has good name in the market
F.
It can properly address your questions as well
as the criticism.
3. General tips:
- Search the TV channels that are more suitable for your product promotion as well as according to your affordability, for example, some local channels can be best because of their advertising packages.
- Check your distribution sales network and accordingly plan for national or regional level advertising,
- Keep your message sweet and simple that covers all the know how of your products within a few seconds, so the audience can be properly guided within the affordable budget.
- Research the famous commercials and try to follow their approaches so there will be an improvement in the quality of your project.
- Hire a good creative agency which can take care of your advertisement content related concerns.
- Invest the seven to 11 percent of your revenues this can be set according to your annual and monthly revenues; for the new businesses 15 percent of total profits or revenues can be the best strategy that should be applied.
- Invest enough to be the competitor in the marketplace. Observe closely the approaches followed by other competitors so you will be able to understand the techniques to make the creative budget.
- Invest in the talent as there are certain techniques that suggest that instead of investing on the certain quantitative approaches; if a company invests on his people and talent within the company this can help the company in diversifying their business.
- Make sure that you get a proper ROI out of your advertising investments.
L.D.Sharma
Managing Director
Mayhigh Films
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