Make selling look good

Showcase the highlights of your product through high-quality demo videos

Got a product that’s unique, multifaceted, and gorgeous to look at. You want to show your audience how efficient and user friendly it is. How the consumer can get the best out of it - a solution your audience will love as soon as they start using it.

These are clear indicators that you need product walkthrough videos.

A product demonstration can be very efficient sales tools if you have a high-quality product as it gets a prospect interested and excited about your solution. It can also be the answer to a lot of product-related queries a prospect might have.

But you don’t want to create a video that’s slow, boring and academic. Instead, it should be engaging and eye-opening. You need a perfect mix of music, animations, and colour that’ll hook your audience while taking them on a step-by-step journey

How important are product demo videos?

Product demo videos offer consumers a visual insight into the usage and functioning of the product, helping new and existing users to better understand its features, its value, and its potential. This holds especially true if the product’s unique features are its selling point like in case of high-tech products, automobiles, well -equipped hospitals and universities, fashion garments, etc. With the single demo video, you can give millions of viewers a feel of the product and convince them that this product will make their life easier.

Audience’s demand for visual content is on a rise as they would rather use a video to learn about a product or service than view a static ad because

·      It instills a sense of trust in the brand: It provides tangible evidence that supports what you say, it’s like what you see is what you get.

·      It helps in quick decision making. A well-described video can clear the doubts of a confused customer giving them clarity on whether or not to buy the product, especially while making online purchases.

·      It increases purchases. After watching a clear-cut video of a product or service, there is a high probability it gets converted into sales.

Tips to Create Product Demo Videos

1.    Show more, be less preachy: Demonstrate the product in action. Do not cover too much detail, keep it relatively brief and interesting. Start with something general so it appeals to a wider audience.

2.    Know your audience. Create videos keeping the target audience in mind. What buyer persona will you cater to with this video? Content created for the targeted audience performs better than an ambiguous video created for masses.

3.    It should create a sense of need in the audience’s mind: Showcase how the product/service will benefit the user and make their life easier so they can visualise the need of the product

4.    Be realistic in your approach: Do not make tall promises include before and afters in the video and do it realistically. Else audiences will be doubtful and lose trust in your brand easily.

5.    Keep video duration short: Under 2 minutes is an ideal attention span time. It is also enough time to time to showcase all the features while keeping the audience’s attention intact.  

6.    Capture shots from varied angles: Make sure the videos give info of the product that is otherwise unavailable. Show the product from different angles.

7.    Distribute the video: Even if you upload it on your website, do add it to a hosting site like Youtube or Vimeo so it is consumable by a wider audience

8.    Make your content interactive: Give audiences an option to control and search their desired content by making it interactive through a variety of tools. Users can click, drag, scroll, have 360-degree views. It makes it enjoyable, engaging, and arouses customer interest.

9.    Include call-to-actions: Towards the end of the video, provide clarity on the next step your audience can take to acquire the product, such as download a trial, request more info, or buy now option. This way you can gauge their interest level and encourage them to sign up and hopefully convert into sales

10.   Produce professional, high-quality videos: With right camera equipment, audio setup, editing techniques, your videos will look and sound professional. This will build trust for the brand in the audience’s mind thereby increasing sales. An amateur and outdated video will bring a negative impact on the brand.

Video marketing is the next big marketing tool that can be used to increase sales and product demo videos are a lucrative way forward.