Looking to hire a production house for TV advertising?

To someone who is completely unaware of what TV advertisement can give to their business, this is just a promotion but for a well-established production house, it is more than this. You may be very creative in your tv ads with an emotional touch or a sense of humour but when it is not planned, it's not going to worth.
Plan of action does not lie in just hiring a production team to make the ad and checking out if they latest techniques, cameras and editors and previous work samples. For us a production house, before we head out to shoot, there is a thorough research of the whole team. So, here comes the success parameters of just 30 seconds of a TV advertisement.
Target Goals
This basically involves a question - how to reach the audience who are interested in your service or a product? Most probably, an organization would have done it already before launching a product in the offline market, however, when it comes to electronic media, this planning is different in terms of different channels. Other than this, typical target goals include -
Gender
Age
Location
These are the major goals and can be filtered more as per the target of one organization. Target goals are the first thing that comes up while planning for the major reach. Apart from this, it is suggested not to filter it more because electronic media is reachable to all.